Coding and marking systems provide product-related information on the packaging, such as manufacturing and expiry dates, price, batch number, and other related information, to customers. Coding and labeling enable the identification and tracking of ingredients through multiple stages of the manufacturing process. These systems are being increasingly adopted in the pharmaceutical industry in Germany owing to the surging awareness among manufacturers on the advantages of citing the drug information on the package and owing to the increasing penetration of blister packaging in this sector.
Additionally, coding and marking systems are being deployed by food and beverage companies across the country. Such companies use these systems to print product details on packaged food items, bottled water and alcoholic and soft drinks, and milk packets. Thus, the burgeoning demand for pharmaceutical products and packaged food and beverages will help the German coding and marking systems market demonstrate a CAGR of 5.7% during 2018–2023. According to P&S Intelligence, the market was valued at $290.6 million in 2017, and it is expected to generate $409.4 million revenue by 2023.
At present, end-use industries, such as electrical and electronics, food and beverages, cosmetics and personal care, automotive and aerospace, healthcare, chemical, textiles, and packaged consumer goods, are shifting from conventional printing to digital printing. The shift toward digital printing solutions, such as continuous inkjet, can be attributed to their ability to print high volumes of characters with a limited quantity of ink. Additionally, the lesser time consumed and lower inventory waste generated by digital printing solutions will augment their usage in Germany.
Thus, the expanding pharmaceutical industry, burgeoning demand for packaged food items and beverages, and escalating automobile production will propel the adoption of coding and marking systems in Germany.
